Toyota Unique Flow

InstallationExperienceMoving ImageInteractiveRealtimeWebMobileAutomotiveArt DirectionGenerative Design
Unique Flow: FIELD Toyota C-HR Teaser01 by FIELD.IO

An infinite, generative journey through minimal architectures and spatial drawings: interactive experience and print artworks, commissioned by Toyota for the launch of the C-HR model.

Lights, mood, and colour palettes echo the visual impressions of urban environments, by day and by night. A continuous flow takes you through an ever-evolving environment, travelling on elegant calligraphic lines that trace along the features of the car. Each key press triggers an audio-visual event along the road – the atmosphere shifts every moment as sounds and visual impressions flash by, conveying the sensorial experience of driving in the city.

Unique Flow: FIELD Toyota Press 04 by FIELD.IO
Unique Flow: FIELD Toyota Press 02 by FIELD.IO
Unique Flow: FIELD Toyota Press 03 by FIELD.IO
Unique Flow: FIELD Toyota Press 01 by FIELD.IO
Unique Flow: FIELD Toyota C-HR Teaser02 by FIELD.IO
Unique Flow: FIELD Toyota Press 06b by FIELD.IO
Unique Flow: FIELD Toyota Press 05 by FIELD.IO

At the Geneva Motorshow in March 2016, Unique Flow appeared as an interactive installation on Toyota’s stand, allowing visitors to play and share their own artworks.

Unique Flow: FIELD Toyota Unique-Flow Geneva 00079 by FIELD.IO
Unique Flow: FIELD Toyota Unique-Flow Geneva 00098 by FIELD.IO
Unique Flow: FIELD Toyota Unique-Flow Geneva 00084 by FIELD.IO

Credits

Produced by FIELD
Commissioned by WeAreSocial
Client Toyota Europe
Creative Direction Marcus Wendt
Design Paul Brenner, Dan Hoopert
Artwork Development Mark Lundin, Damien Mortini

Site Development We Are Social
Executive Production Vera-Maria Glahn
Production Valtteri Laihanen

Sound Design Simon Pyke
Photography James Medcraft
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