Toyota Unique Flow

Moving ImageExperienceInstallationInteractiveArt DirectionRealtimeAutomotiveMobileWebGenerative Design
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An infinite, generative journey through minimal architectures and spatial drawings: interactive experience and print artworks, commissioned by Toyota for the launch of the C-HR model.

Lights, mood, and colour palettes echo the visual impressions of urban environments, by day and by night. A continuous flow takes you through an ever-evolving environment, travelling on elegant calligraphic lines that trace along the features of the car. Each key press triggers an audio-visual event along the road – the atmosphere shifts every moment as sounds and visual impressions flash by, conveying the sensorial experience of driving in the city.

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At the Geneva Motorshow in March 2016, Unique Flow appeared as an interactive installation on Toyota’s stand, allowing visitors to play and share their own artworks.

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Credits

Produced by FIELD
Commissioned by WeAreSocial
Client Toyota Europe
Creative Direction Marcus Wendt
Design Paul Brenner, Dan Hoopert
Artwork Development Mark Lundin, Damien Mortini

Site Development We Are Social
Executive Production Vera-Maria Glahn
Production Valtteri Laihanen

Sound Design Simon Pyke
Photography James Medcraft
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