An infinite, generative journey through minimal architectures and spatial drawings: interactive experience and print artworks, commissioned by Toyota for the launch of the C-HR model.

Lights, mood, and colour palettes echo the visual impressions of urban environments, by day and by night. A continuous flow takes you through an ever-evolving environment, travelling on elegant calligraphic lines that trace along the features of the car. Each key press triggers an audio-visual event along the road – the atmosphere shifts every moment as sounds and visual impressions flash by, conveying the sensorial experience of driving in the city.

FIELD Toyota Press 04 by FIELD.IO
FIELD Toyota Press 02 by FIELD.IO
FIELD Toyota Press 03 by FIELD.IO
FIELD Toyota Press 01 by FIELD.IO
FIELD Toyota C-HR Teaser02 by FIELD.IO
FIELD Toyota Press 06b by FIELD.IO
FIELD Toyota Press 05 by FIELD.IO

At the Geneva Motorshow in March 2016, Unique Flow appeared as an interactive installation on Toyota’s stand, allowing visitors to play and share their own artworks.

FIELD Toyota Unique-Flow Geneva 00079 by FIELD.IO
FIELD Toyota Unique-Flow Geneva 00098 by FIELD.IO
FIELD Toyota Unique-Flow Geneva 00084 by FIELD.IO

Credits

Produced by

FIELD

Commissioned by

WeAreSocial

Client

Toyota Europe

Creative Direction

Marcus Wendt

Design

Paul Brenner, Dan Hoopert

Artwork Development

Mark Lundin, Damien Mortini

Site Development

We Are Social

Executive Production

Vera-Maria Glahn

Production

Valtteri Laihanen

Sound Design

Simon Pyke

Photography

James Medcraft