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Creative Intelligence 
for a Living World

We design for the next era of spaces + creative systems — environments built to anticipate, inspire, and evolve with our shifting world.

Kia Global

A new kind of presence

Light as the organising principle

A connected progression

From mood to character

Giving future direction a spatial form

Credits

FIELD designed the immersive media experience for Kia’s first concept car exhibition at Milan Design Week 2026, creating a spatial installation shaped by light, sound, motion, and sensory storytelling around the brand’s evolving vision of future mobility.

Journey of Projection

IBM x GRAMMY Museum®

Collective discovery in motion

An agentic system for music

FIELD partnered with IBM and the GRAMMY Museum® to create Musical Crossroads, an interactive installation that uses watsonx, AI agents and a scalable knowledge graph to transform 150 years of music history into a collective discovery experience.

Music Discovery Interface 

113 Spring

Personalisation at Scale. 

Co-Creation and Community.

Operational Efficiency

Personalisation at Scale

Chopard

Interaction shaped by the product

A room composed as an instrument

Sound at the centre

A cinematic echo

Built to travel

The Sound of Eternity Experience

Nike

A retail language built around the athlete

A design grammar built to carry any story

A retail language in use

A design system for every canvas

A Global Retail Language

A suite of visual brand systems developed for IBM Quantum, spanning digital, product and events.

Quantum Brand Ecosystem

Intro

Architectural Feature – Retail Experience – Future Sales Tool

Concept

Technology-Driven, Human-Centred

Stores worldwide

Stores

Events

Product Trial turned Experience: A Global Retail Interactive for On Running

Try On - Global Retail Interactive

Google

Fingerprinting Interior Spaces

Personalised Artwork

Collaboration

Can we measure the impact of design on our wellbeing? 🔬👀

Together with Google's Seed studio we conducted a public experiment at Milan Design Week to find the answer to this question.

Participants wore bracelets equipped with biometric sensors and embarked on a journey through a series of unique and stimulating interior spaces.

Their neuroaesthetic responses were recorded and transformed into watercoloured data-visualisations at the end of their visit.

To our surprise the results were strikingly personal, the response varied significantly from person to person across all spaces, which made the experience both personal and memorable and a great experiment to watch unfold.

Sensing Spaces

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Description

Responsive Environments

Modular by Design

Generative Surface

Seasonal Flexibility

Managed Globally

Managed Globaly

Live + Connected

Infused with AI

Get in Touch

Nike Rise: Intelligent Retail System - connects global fleet of stores and brand in realtime using Generative design + AI.

Rise: Intelligent Retail System

Cultural Impact at Scale

Adaptive Intelligence

The Universal Principle

An experiential hub where sport unlocks AI, transforming complex ideas into cultural impact.

AI Sports Club

We design to fuel imagination + move minds.

Fusing creativity + technology to craft tomorrow’s brand solutions, experiences and storytelling.

A World Closer

Capturing every nuance of play as you soar around the race track.

Ferrari

Brand System

An evolution of Instagram’s most iconic and recognisable brand asset – the gradient – representing the dynamic energy people create when coming together on the platform.

Global Gradient Toolkit

Creative Intelligence for a Living World

FIELD.IO is a Global Creative, Design + Innovation Studio

We design to fuel imagination and move minds.
Fusing creativity + technology to craft tomorrow’s brand solutions, experiences and storytelling.

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