Monotype Type Reinvented

Exploring art + technology to create new formats of visual communication

Monotype Type Reinvented

InstallationBrandingStrategyTechnologyArt DirectionTypographyInteractive
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How type can become responsive, emotional, platform-adaptive, whilst remaining a powerful messenger of information, style and identity? In three unique digital art installations, FIELD and Monotype explore the future of typography.

In todays information-dense digital landscape, typography is the key communicator to reach across all media, yet font formats are as static as they were before Desktop Publishing. Over the course of a year, FIELD researched for Monotype how type can become smart, dynamic and emotional through new digital approaches; interactivity, generative design and data input. Out of a range of concepts for digital type showcases, three installations were created for Monotype’s presence at creative industry events.

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Sensual Power

Presented at Le Book, Paris, Sensual Power explores the role type design plays on the future fashion stage. Evolving from outlines into glyphs and words, the artwork reveals the sophisticated craftsmanship of our industry’s most treasured typefaces, coming to life in an infinite series of digital posters.
An elegant and energetic experience revealing the sophisticated craftsmanship of our industry’s most treasured typefaces, paired with dynamic, motion-controlled visuals and sound.

Glyph.Index

Glyph.Index is an infinite interactive journey through the vast spectrum of Unicode glyphs in Noto Sans and its 96 font variations – the only typeface designed to represent every symbol in every language. Shown at Resonate Festival in Belgrade, Glyph.Index celebrates the global community and its cultural diversity in playful, rhythmical, ever-changing patterns.

Responsive Energy

Responsive Energy, the third installation artwork in the series, explores typefaces in context with space, material and light. In a percussive sequence, bold letter shapes define spatial compositions, melt into tactile surfaces, and form out of dynamic generative processes.

Credits

Produced by FIELD
Commissioned by Monotype
Creative Direction Marcus Wendt
Software Development David Li, Patrick Fürst, Tak Fung, Marco Weber
Art Direction + Design: Sensual Power Hudson-Powell

Production Valtteri Laihanen
Executive Production Vera-Maria Glahn
Documentation Santiago Arbelaez, Colin Solal Cardo, Aurelien Boisson, Josh Warren at Okay Studio

Sound Design Jochen Mader, Box of Toys Audio

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