Nike Track + Field

Moving ImageInstallationMotion CaptureArt DirectionSports
Track + Field: FIELD NikeVolt 47 by FIELD.IO

Athletic Motion + Dynamic Patterns

A dynamic video installation on a 15m curved screen, setting the scene at Nike’s Amsterdam Clubhouse. An abstract brand film driven by athletic motion capture and dynamic Flyknit patterns, designed to amplify the reveal of Nike’s Olympic uniforms for Rio.

Track + Field: FIELD NikeVolt+Still03 by FIELD.IO
Track + Field: FIELD NikeVolt+Still02 by FIELD.IO
Track + Field: FIELD NikeVolt+Still01 by FIELD.IO
Track + Field: FIELD NikeVolt+ 46 crop by FIELD.IO

Credits

Produced by FIELD
Commissioned by Nike Brand Design + Nike EHQ
Creative Direction Marcus Wendt
Art Direction + Edit Olof Storm
Animation Design + Development Michael Parker, Dan Hoopert

Production Maran Coates
Sound Design Jamie Teasdale
Documentation Aad Hoogendoorn

Executive Producer Vera-Maria Glahn
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