Athletic Motion + Dynamic Patterns

A dynamic video installation on a 15m curved screen, setting the scene at Nike’s Amsterdam Clubhouse. An abstract brand film driven by athletic motion capture and dynamic Flyknit patterns, designed to amplify the reveal of Nike’s Olympic uniforms for Rio.

FIELD NikeVolt Still03 by FIELD.IO
FIELD NikeVolt Still02 by FIELD.IO
FIELD NikeVolt Still01 by FIELD.IO
FIELD NikeVolt 46 crop by FIELD.IO

Credits

Produced by

FIELD

Commissioned by

Nike Brand Design + Nike EHQ

Creative Direction

Marcus Wendt

Art Direction + Edit

Olof Storm

Animation Design + Development

Michael Parker, Dan Hoopert

Production

Maran Coates

Sound Design

Jamie Teasdale

Documentation

Aad Hoogendoorn

Executive Producer

Vera-Maria Glahn