Nike Force of Nature

Exploring art + technology to create new formats of visual communication

Nike Force of Nature

InstallationExperienceInteractiveMotion CaptureInteractiveSportsArt DirectionRealtime

An interactive running experience that transforms you into a Force of Nature.

Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into the flow of running.
Created for the April 2015 Nike Innovation Summit at Truman Brewery, London.

Force of Nature: FIELD NIKE FON 03691 by FIELD.IO
Force of Nature: FIELD NIKE FON 01961 by FIELD.IO
Force of Nature: FIELD NIKE FON 0113 by FIELD.IO
Force of Nature: FIELD NIKE FON 0398 by FIELD.IO

Credits

Produced by FIELD
Commissioned by Nike EHQ
Creative Direction + Design Marcus Wendt
Software Development David Li
Project Management Maran Coates, Vera-Maria Glahn

Electronics Andrea Cuius, Laurence Symonds
Sounddesign Studio Kamp
Documentation James Medcraft

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