Nike Force of Nature

Exploring art + technology to create new formats of visual communication

Nike Force of Nature

ExperienceInstallationInteractiveInteractiveArt DirectionSportsRealtimeMotion Capture

An interactive running experience that transforms you into a Force of Nature.

Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into the flow of running.
Created for the April 2015 Nike Innovation Summit at Truman Brewery, London.

FIELD_NIKE_FON_03691
FIELD_NIKE_FON_01961
FIELD_NIKE_FON_0113
FIELD_NIKE_FON_0398

Credits

Produced by FIELD
Commissioned by Nike EHQ
Creative Direction + Design Marcus Wendt
Software Development David Li
Project Management Maran Coates, Vera-Maria Glahn

Electronics Andrea Cuius, Laurence Symonds
Sounddesign Studio Kamp
Documentation James Medcraft

All Projects