The Cloud as Thinking Architecture of Light.

An interactive and immersive light installation, proposing new metaphors for speed and agility, connectivity and volume.

The unimaginable complexity of cloud-based systems is condensed into a powerful narrative of cause and effect: A minimal design of travelling light signals illustrates how the system responds to an individual’s actions – on demand, localised, at speed of light.

The new complexities of our world, played out on a minimalist stage, made tangible as an intuitive experience.

: MS x RP vera interactive by FIELD.IO

Experience Cloud Intelligence

Responsive Potential was commissioned as an artistic case-study of Microsoft Azure running SAP, illustrating how supply chains become responsive, agile and on-demand when run in the cloud.

The digital transformation of retail, made experienceable.

: FIELDxMicrosoft Art-of-Work 03 by FIELD.IO
: FIELDxMicrosoft Art-of-Work 05 by FIELD.IO
: MSFT Azure Poster Co-Op 1 by FIELD.IO
: FIELDxMicrosoft Art-of-Work 09 by FIELD.IO


Created by




Commissioned by

Momentum Worldwide

Creative Direction

Marcus Wendt


Alice Shaughnessy

Software Development

Jonas Otto

Design + Animation

Arnaud Peron, Julien Bauzin, Fernando Magalhaes

Spatial Design

Matteo Fogale

Sound Design

Jochen Mader

Making-of Production

Creative Capture Media

Structural Build

Commissioned by You

Lighting Consultant

Andrea Cuius