Talk The Integrity of Tension

FIELD’s co-founder and managing director Vera-Maria Glahn took part in the series of Lightning Talks at Google’s Creative Sandbox at the Cannes Lions, with her talk “The Integrity of Tension”.


Innovative ideas and cutting edge work won’t be found on the trodden path. Both creatives and commissioners need to be ready to walk unusual ways and explore without a pre-defined goal. Simple ideas can turn into extraordinary work when they have space to grow and change, and – let’s face it – timelines to shift.

Against the backdrop of some of their latest projects, including work for Nike, GE, and the British Library, Vera will talk about the strategies that FIELD have developed to open up this breathing space for inspiring new work: from creative u-turns and self-initiated projects, to their relationship with clients and partners.