Nike Untouchable Speed

Exploring art + technology to create new formats of visual communication

Nike Untouchable Speed

Moving ImageBrandingFilm + PhotographyArt DirectionSports

FIELD worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.

Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.

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Gear Up For Game Day

Following an intensive consulting and art direction phase, FIELD designed Nike’s Gear Up for Game Day campaign as a suite of films, retail installations, online and social media assets, to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015.

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Credits

Produced by FIELD
Commissioned by Nike Brand Design + Nike EHQ
Creative Direction Marcus Wendt
Design + Animation Paul Mumford, Paul Brenner, Julien Simshauser, Luke Hale, Ryan Dzierzek, Olof Storm
Sound Design Jochen Mader

Production Valtteri Laihanen
Documentation James Medcraft
Retail Design by Millington Associates

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