FIELD worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.

Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.

: FIELD NikeNFL Ball by FIELD.IO
: FIELD NikeNFL Pitch by FIELD.IO
: FIELD NikeNFL Locker by FIELD.IO
: FIELD NikeNFL Sprint by FIELD.IO

Gear Up For Game Day

Following an intensive consulting and art direction phase, FIELD designed Nike’s Gear Up for Game Day campaign as a suite of films, retail installations, online and social media assets, to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015.

: FIELD NikeNFL 01 by FIELD.IO
: FIELD NikeNFL 02 by FIELD.IO
: FIELD NikeNFL 03 by FIELD.IO
: FIELD NFL2015 0575 16x9 by FIELD.IO
: FIELD NFL2015 0847-933x525 by FIELD.IO
: FIELD NFL2015 0575 16x9 by FIELD.IO

Credits

Produced by

FIELD

Commissioned by

Nike Brand Design + Nike EHQ

Creative Direction

Marcus Wendt

Design + Animation

Paul Mumford, Paul Brenner, Julien Simshauser, Luke Hale, Ryan Dzierzek, Olof Storm

Sound Design

Jochen Mader

Production

Valtteri Laihanen

Documentation

James Medcraft

Retail Design by

Millington Associates