FIELD worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.

Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.

FIELD NikeNFL Ball by FIELD.IO
FIELD NikeNFL Pitch by FIELD.IO
FIELD NikeNFL Locker by FIELD.IO
FIELD NikeNFL Sprint by FIELD.IO

Gear Up For Game Day

Following an intensive consulting and art direction phase, FIELD designed Nike’s Gear Up for Game Day campaign as a suite of films, retail installations, online and social media assets, to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015.

FIELD NikeNFL 01 by FIELD.IO
FIELD NikeNFL 02 by FIELD.IO
FIELD NikeNFL 03 by FIELD.IO
FIELD NFL2015 0575 16x9 by FIELD.IO
FIELD NFL2015 0847-933x525 by FIELD.IO
FIELD NFL2015 0575 16x9 by FIELD.IO

Credits

Produced by

FIELD

Commissioned by

Nike Brand Design + Nike EHQ

Creative Direction

Marcus Wendt

Design + Animation

Paul Mumford, Paul Brenner, Julien Simshauser, Luke Hale, Ryan Dzierzek, Olof Storm

Sound Design

Jochen Mader

Production

Valtteri Laihanen

Documentation

James Medcraft

Retail Design by

Millington Associates