Nike Untouchable Speed

Exploring art + technology to create new formats of visual communication

Nike Untouchable Speed

Moving ImageBrandingArt DirectionSportsFilm + Photography

FIELD worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.

Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.

Untouchable Speed: FIELD NikeNFL Ball by FIELD.IO
Untouchable Speed: FIELD NikeNFL Pitch by FIELD.IO
Untouchable Speed: FIELD NikeNFL Locker by FIELD.IO
Untouchable Speed: FIELD NikeNFL Sprint by FIELD.IO

Gear Up For Game Day

Following an intensive consulting and art direction phase, FIELD designed Nike’s Gear Up for Game Day campaign as a suite of films, retail installations, online and social media assets, to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015.

Untouchable Speed: FIELD NikeNFL 01 by FIELD.IO
Untouchable Speed: FIELD NikeNFL 02 by FIELD.IO
Untouchable Speed: FIELD NikeNFL 03 by FIELD.IO
Untouchable Speed: FIELD NFL2015 0575 16x9 by FIELD.IO
Untouchable Speed: FIELD NFL2015 0847-933x525 by FIELD.IO
Untouchable Speed: FIELD NFL2015 0575 16x9 by FIELD.IO

Credits

Produced by FIELD
Commissioned by Nike Brand Design + Nike EHQ
Creative Direction Marcus Wendt
Design + Animation Paul Mumford, Paul Brenner, Julien Simshauser, Luke Hale, Ryan Dzierzek, Olof Storm
Sound Design Jochen Mader

Production Valtteri Laihanen
Documentation James Medcraft
Retail Design by Millington Associates

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