Maserati Sensing Speed

Exploring art + technology to create new formats of visual communication

Maserati Sensing Speed

Moving ImageAutomotiveGenerative DesignData Visualisation

The sound of speed, visualised: two brand films translate data back into what driving Maserati is – a powerful sensorial experience.

A generative visualisation of raw audio and data recordings, recorded live during Maserati Trofeo races, letting parameters like speed, acceleration and the drivers heartbeat reflect in close-up shots of the GranTurismo MC.

Sensing Speed: FIELDxMaserati SensingSpeed 01 by FIELD.IO
Sensing Speed: FIELDxMaserati SensingSpeed 02 crop by FIELD.IO
Sensing Speed: FIELDxMaserati SensingSpeed 03 by FIELD.IO
Sensing Speed: FIELDxMaserati SensingSpeed 04 by FIELD.IO

Credits

Produced by FIELD
Commissioned by H-ART
Client Maserati S.p.A.
Creative Direction + Design Marcus Wendt
Animation Cai Matthews
Sound Design Audionerve

Production Vera-Maria Glahn
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