The sound of speed, visualised: two brand films translate data back into what driving Maserati is – a powerful sensorial experience.

A generative visualisation of raw audio and data recordings, recorded live during Maserati Trofeo races, letting parameters like speed, acceleration and the drivers heartbeat reflect in close-up shots of the GranTurismo MC.

FIELDxMaserati SensingSpeed 01 by FIELD.IO
FIELDxMaserati SensingSpeed 02 crop by FIELD.IO
FIELDxMaserati SensingSpeed 03 by FIELD.IO
FIELDxMaserati SensingSpeed 04 by FIELD.IO

Credits

Produced by

FIELD

Commissioned by

H-ART

Client

Maserati S.p.A.

Creative Direction + Design

Marcus Wendt

Animation

Cai Matthews

Sound Design

Audionerve

Production

Vera-Maria Glahn