New Nature

A second series of films created for Diesel’s NYC flagship store retail installation, for the SS16 season. Continuing the theme of New Natures, six individual films pick up on the obsessions of our digital culture, and mimic visual mechanisms that have become part of our culture – through minimal graphical interventions on lush tropical scenery.

The way we struggle to switch off, even in the most captivating surroundings.
The Facebook envy triggered by your co-workers’ holiday snaps.
The way we “travel” on Street View without leaving our swivel chairs.
The way natural beauty isn’t good enough without a filter on it.
The way we want to earn points even for getting out of bed.