Diesel New Natures SS16

Exploring art + technology to create new formats of visual communication

Diesel New Natures SS16

InstallationMoving ImageFashion + LuxuryFilm + Photography

A second series of films created for Diesel’s NYC flagship store retail installation, for the SS16 season. Continuing the theme of New Natures, six individual films pick up on the obsessions of our digital culture, and mimic visual mechanisms that have become part of our culture – through minimal graphical interventions on lush tropical scenery.


The way we struggle to switch off, even in the most captivating surroundings.
The Facebook envy triggered by your co-workers’ holiday snaps.
The way we “travel” on Street View without leaving our swivel chairs.
The way natural beauty isn’t good enough without a filter on it.
The way we want to earn points even for getting out of bed.



Produced by FIELD
Commissioned by Diesel S.p.A.
Creative Direction Marcus Wendt
Filming + Photography James Medcraft
Effects Development David Li

Design + Animation Olof Storm, Matt Frodsham, Dan Hoopert, Ryan Dzierzek, Matteo Zamagni
Sound Design Simon Pyke
Production Maran Coates

Executive Production Vera-Maria Glahn

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