Diesel New Natures AW15

Exploring art + technology to create new formats of visual communication

Diesel New Natures AW15

InstallationMoving ImageFashion + LuxuryFilm + PhotographyArt Direction

Six film studies on how we perceive and navigate the new hybrids of real and virtual landscapes – created for the launch of Diesel’s new NYC flagship store.

In six scenic films, the habits of our busy digital lifestyles clash with epic natural beauty, and wild landscapes reveal a substratum of CG.
Shot on location in Wales, film and photo shots have been augmented with in-camera visual effects, light projections, glitches and digital treatments.



Produced by FIELD
Commissioned by Diesel S.p.A.
Creative Direction Marcus Wendt 
Filming + Photography James Medcraft
Design + Animation Paul Brenner, Ryan Dzierzek, Yonni deHaar, Nicolas Nahornyj

Effects Development Tim Bacon
Sound Design Simon Pyke
Production Valtteri Laihanen

Executive Production Vera-Maria Glahn
Retail Design Wonderwall

All Projects