hero by FIELD.IO

Briefed to create a motion identity for telecommunications company Huawei, the aim was to showcase their unique collaborative culture and premium ambition, aligned with their cutting-edge technology and research into innovation. Primarily used for device boot-up screens, keynote presentations and TV commercials, an individually designed, high-end logo animation was crafted.

Using the lotus petals as actors in a sequence of abstract narrative scenes, the collaborative process for which Huawei are revered is communicated. A spark of the brand red ignites through the petal demonstrating the company’s innovative spirit and through motion the logo becomes a living form; a sensorial experience brought to life through vibrant colour, enriched further by intricate and sophisticated details. Through careful attention to the lighting the logo matures into a powerful structure made of a deep red material conveying a premium look and a luxurious texture.

Huawei Stills 00003 by FIELD.IO
Huawei stills s000 by FIELD.IO
Huawei Stills 00002 by FIELD.IO
Huawei stills s003 by FIELD.IO
Huawei stills s002 by FIELD.IO
Huawei stills s007 by FIELD.IO
Huawei stills s010 by FIELD.IO

Credits

Created by

FIELD

Client

Huawei

Creative Direction

Marcus Wendt

Production

Amy Passmore

Executive Production

Ale Pula

Design + Motion

Arnaud Peron, Dan Hoopert, Xander Marritt, Phillip Peters

Sound Design

Jamie Teasdale