Put Smart To Work

Through innovative technology and industry expertise, IBM is changing how the world works by building smarter businesses.

Think is IBM’s flagship event, inviting businesses and thought leaders to discuss new and emerging technologies which will fuel the world’s next industrial transformation.

FIELD designed seven visual systems for the conference to align with different business units and narratives.


Project by




In collaboration with

IBM Brand Experience and Design

Creative Direction

Marcus Wendt

Strategic Consultancy

Vera-Maria Glahn

Executive Production

Xavier Boivin, Norra Abdul-Rahim

Design & Animation

Julien Bauzin, Paul Brenner, Rosie Emery, Fernando Magalhães, Xander Marritt, Jonas Otto, Davide Piscitelli, Rupert Burton, Will Denning, Chris Hanson, Dan Hoopert, Ben Koppel, Michaela Lautenschlager, Kari Massey, Maxim Meshkov, Marcel Piekarski, Marian Pramberger, Peter Tomaszewicz


Alice Shaughnessy, Joe Smith


Kuedo & David Kamp