white by FIELD.IO

REFLECTION: Visualising Machine Learning & Neural Networks

Neural networks and machine learning are the building blocks of many IBM businesses showcased at Think 2019, and have an increasing influence over our lives and how technology around us functions.

Abstract Negative Space 3 HD by FIELD.IO
Hero HD by FIELD.IO
Abstract Full 1 HD by FIELD.IO

To illustrate intangible, invisible technologies, the visuals for Reflection used a relatable material – glass – which can take on the qualities of a smart, technical structure. Using the glass as a series of filters, similar to the way in which neural networks are built and learn, touches of colour add a prismatic quality and highlight the facets of the machinery.

Abstract Negative Space 1 HD by FIELD.IO

Credits

Artwork by

FIELD

Client

IBM

In Collaboration With

IBM Brand Experience and Design

Creative Direction

Marcus Wendt

Design & Animation

Julien Bauzin, Will Denning

Executive Production

Xavier Boivin, Norra Abdul Rahim

Production

Alice Shaughnessy, Joe Smith

Sound

Kuedo