white by FIELD.IO

COMMUNITY: IBM Employees + Festival Attendees

Alongside IBM, preferred partners were invited to showcase their businesses at Think 2019. Community highlights their involvement and the interaction between all parties.

IBM x Field Community abstract negative space 2 by FIELD.IO
IBM think19 Community Abstract Full 2 HD by FIELD.IO

A more playful visual approach, but using highly polished textures to create characters which mimic the social interaction of different groups and interests coming together. Interactions at the conference, and of the people involved, are where innovation begins.

IBM think19 Community hero 2 HD by FIELD.IO

Credits

Artwork by

FIELD

Client

IBM

In Collaboration With

IBM Brand Experience and Design

Creative Direction

Marcus Wendt

Design & Animation

Paul Brenner, Chris Hanson, Rosie Emery, Marian Pramberger

Executive Production

Xavier Boivin, Norra Abdul Rahim

Production

Alice Shaughnessy, Joe Smith

Sound

David Kamp