white by FIELD.IO

ADAPTATION: IBM CLOUD & INFRASTRUCTURE

All modern businesses need to be adaptable and flexible, and it is these qualities which are helping industry respond to fluctuating markets, global supply chain management, and evolving customer bases and needs. With their cloud technology, IBM is helping build smarter businesses.

IBM think19 Adaptation abstract full 1 HD by FIELD.IO
IBM think19 Adaptation abstract negative space 2 HD by FIELD.IO

Cloud and Infrastructure was one of the biggest campuses at Think 2019, highlighting the importance of the cloud in moving businesses forward in the next industrial age.

Visuals for the space convey a fundamental sense of structure and support, but one which is evolving and adaptable.

IBM think19 Adaptation abstract negative space 1 HD by FIELD.IO

Credits

Artwork by

FIELD

Client

IBM

In collaboration with

IBM Brand Experience and Design

Creative Direction

Marcus Wendt

Design & Animation

Xander Marritt, Dan Hoopert, Rupert Burton

Executive Production

Xavier Boivin, Norra Abdul Rahim

Production

Alice Shaughnessy, Joe Smith

Sound

Kuedo