Nike Hyperfeel

InstallationMoving ImageMotion CaptureArt DirectionData VisualisationSportsGenerative Design
FIELDxNike_Hyperfeel_Park_Landscape

The feeling of running on different terrains, captured in four video artworks for a Nike retail installation.

Commissioned by Nike for the launch of the Hyperfeel shoe, the series was installed at selected special edition outlets worldwide, including Dover Street Market, London, and the 1948 boutique in Shoreditch, London.

FIELDxNike_Hyperfeel_Beach_Portrait
FIELDxNike_Hyperfeel_Forest_Portrait
FIELDxNike_Hyperfeel_Hood_Portrait
FIELDxNike_Hyperfeel_Park_Portrait
FIELDxNike_Hyperfeel_DSM1
FIELDxNike_Hyperfeel_DSM2
FIELDxNike_Hyperfeel_DSM3
FIELDxNike_Hyperfeel_DSM4
FIELDxNike_Hyperfeel_1948_2

“Absolutely beautiful, impactful and bang on brief”

Ryan Belmont, Creative Director
Nike Global Energy
FIELDxNike_Hyperfeel_1948_8

exhibition

Alpha-villeNew Realities

Credits

Commissioned by Nike Global Energy
Produced by FIELD
Creative Direction Marcus Wendt
Animation Dave Ferner, Daniel Forgacs, Vera-Maria Glahn, Marcus Wendt
Motion Joschua Delaney, Justin Jackson

Sound Audionerve

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