The feeling of running on different terrains, captured in four video artworks for a Nike retail installation.

Commissioned by Nike for the launch of the Hyperfeel shoe, the series was installed at selected special edition outlets worldwide, including Dover Street Market, London, and the 1948 boutique in Shoreditch, London.

“Absolutely beautiful, impactful and bang on brief”

Ryan Belmont, Creative Director
Nike Global Energy
FIELDxNike Hyperfeel Park Landscape by FIELD.IO
FIELDxNike Hyperfeel Beach Portrait by FIELD.IO
FIELDxNike Hyperfeel Forest Portrait by FIELD.IO
FIELDxNike Hyperfeel Hood Portrait by FIELD.IO
FIELDxNike Hyperfeel Park Portrait by FIELD.IO
FIELDxNike Hyperfeel DSM1 by FIELD.IO
FIELDxNike Hyperfeel DSM2 by FIELD.IO
FIELDxNike Hyperfeel DSM3 by FIELD.IO
FIELDxNike Hyperfeel DSM4 by FIELD.IO
FIELDxNike Hyperfeel 1948 2 by FIELD.IO
FIELDxNike Hyperfeel 1948 8 by FIELD.IO

Credits

Commissioned by

Nike Global Energy

Produced by

FIELD

Creative Direction

Marcus Wendt

Animation

Dave Ferner, Daniel Forgacs, Vera-Maria Glahn, Marcus Wendt

Motion

Joschua Delaney, Justin Jackson

Sound

Audionerve