Nike Hyperfeel

InstallationMoving ImageGenerative DesignArt DirectionData VisualisationMotion CaptureSports
Hyperfeel: FIELDxNike Hyperfeel Park Landscape by FIELD.IO

The feeling of running on different terrains, captured in four video artworks for a Nike retail installation.

Commissioned by Nike for the launch of the Hyperfeel shoe, the series was installed at selected special edition outlets worldwide, including Dover Street Market, London, and the 1948 boutique in Shoreditch, London.

Hyperfeel: FIELDxNike Hyperfeel Beach Portrait by FIELD.IO
Hyperfeel: FIELDxNike Hyperfeel Forest Portrait by FIELD.IO
Hyperfeel: FIELDxNike Hyperfeel Hood Portrait by FIELD.IO
Hyperfeel: FIELDxNike Hyperfeel Park Portrait by FIELD.IO
Hyperfeel: FIELDxNike Hyperfeel DSM1 by FIELD.IO
Hyperfeel: FIELDxNike Hyperfeel DSM2 by FIELD.IO
Hyperfeel: FIELDxNike Hyperfeel DSM3 by FIELD.IO
Hyperfeel: FIELDxNike Hyperfeel DSM4 by FIELD.IO
Hyperfeel: FIELDxNike Hyperfeel 1948 2 by FIELD.IO

“Absolutely beautiful, impactful and bang on brief”

Ryan Belmont, Creative Director
Nike Global Energy
Hyperfeel: FIELDxNike Hyperfeel 1948 8 by FIELD.IO

exhibition

Alpha-villeNew Realities

Credits

Commissioned by Nike Global Energy
Produced by FIELD
Creative Direction Marcus Wendt
Animation Dave Ferner, Daniel Forgacs, Vera-Maria Glahn, Marcus Wendt
Motion Joschua Delaney, Justin Jackson

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