hero by FIELD.IO

Generative Design meets Digital Print in these 10,000 unique cover artworks for GF Smith’s legendary paper brochures.

Invited to inspire the design community about the unlimited possibilities of digital print and generative design, each sleeve features a different view of a hypercomplex sculpture.
Nominated for the Designs of The Year 2012 by the London Design Museum.

FIELD GFSmith 01 2-10 by FIELD.IO
FIELD GFSmith printing3 by FIELD.IO
FIELD GFSmith eye1 by FIELD.IO
FIELD GFSmith DigitalPaintings 01 by FIELD.IO
FIELD GFSmith41 by FIELD.IO
FIELD GFSmith21 Crop by FIELD.IO

Credits

Design + Art Direction

FIELD

Commissioned by

SEA Design

Client

GF Smith

Design + Art Direction

Marcus Wendt

Project Management

Vera-Maria Glahn

Thanks to

Dean McNamee

Layout

SEA Design

Printed at

Pureprint

Filming

Marcus Wendt

Edit

Vera-Maria Glahn