Think of DNA as an Essence – a huge amount of information condensed into a small amount of matter: The moment it unfolds, something magical and unique happens.

For the global launch campaign of its first blend malt whisky Ultis, Chivas Regal commissioned FIELD to create unique generative artworks for each of their 5 master distillers – using their DNA data as a source.

The artworks are minimalist shapes, with an incredible richness of detail on their surfaces and textures – reflecting the idea that a mere 0.1% difference in our genetic codes is what makes every human being unique. An ungraspable, fragile material, and yet it contains the code for life.

Beyond print and motion assets for all channels, the artworks became the set for the campaign’s TV commercial and making-of as an immersive 5-channel video installation.

Campaign Film / The Story
Chivas Forms Overview 1080 by FIELD.IO
FIELD Chivas-F4-stills 03 flip by FIELD.IO
FIELD Chivas-F5-stills 03 sq2 by FIELD.IO
FIELD Chivas-F2-stills 01 by FIELD.IO
FIELD ChivasUltis Hero-F1-comp crop2 by FIELD.IO
FIELD ChivasUltis styleframe 01 by FIELD.IO
FIELD Chivas-F9-stills 04 sq by FIELD.IO
FIELD Chivas-F3-stills 01 by FIELD.IO
FIELD Chivas-F4-stills 01 by FIELD.IO
Campaign Film / TVC

Credits

Artworks produced by

FIELD

Campaign by

Havas Worldwide

Commissioned by

Chivas Regal

Creative Direction

Marcus Wendt

Producer

Maran Coates

Art Direction

Paul Brenner, Dan Hoopert

Executive Producer

Vera-Maria Glahn

Visual Effects Development

Michael Parker, Jonas Otto, David Li

Design + Animation

Paul Brenner, Dan Hoopert, Matteo Zamagni

Sound Design + Music

Jamie Teasdale