Adidas by Stella McCartney Barricade SS15

Exploring art + technology to create new formats of visual communication

Adidas by Stella McCartney Barricade SS15

BrandingMoving ImageFashion + LuxurySportsFilm + PhotographyArt Direction

Technical precision meets fluid elegance in the SS15 Barricade artwork, created by FIELD and Made Thought for Adidas by Stella McCartney.

Dynamic flow fields, precisely mapped into the scene, emphasize Caroline Wozniacki’s powerful moves, creating a visual balance of technical precision and fluid elegance. The print and motion graphics launched in two sets, timed with the Australian Open and the French Open.

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Credits

Graphics + Art Direction FIELD
Creative Direction Made Thought
Commissioned by Adidas by Stella McCartney
Art Direction Marcus Wendt
Design + Animation Paul Mumford
Filming, Edit, Grade Made Thought

Production Vera-Maria Glahn, Maran Coates
Sounddesign Audionerve
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