Technical precision meets fluid elegance in the SS15 Barricade artwork, created by FIELD and Made Thought for Adidas by Stella McCartney.

Dynamic flow fields, precisely mapped into the scene, emphasize Caroline Wozniacki’s powerful moves, creating a visual balance of technical precision and fluid elegance. The print and motion graphics launched in two sets, timed with the Australian Open and the French Open.

ssbarricade8 by FIELD.IO
ssbarricade5 16x9 by FIELD.IO
ssbarricade4 16x9 by FIELD.IO
ssbarricade3 by FIELD.IO

Credits

Graphics + Art Direction

FIELD

Creative Direction

Made Thought

Commissioned by

Adidas by Stella McCartney

Art Direction

Marcus Wendt

Design + Animation

Paul Mumford

Filming, Edit, Grade

Made Thought

Production

Vera-Maria Glahn, Maran Coates

Sounddesign

Audionerve