A music video and TV commercial for Xbox 360′s new singing game LIPS. The campaign brought thousands of people around the UK singing Lily Allen’s hit single, “The Fear”, into a world where they sing together with Lily herself.
FIELD scripted a variety of video grid generators to turn the fans’ performances into video pixels of the singer. The footage was used for a TV commercial and a special edition music video.
FIELD scripted a variety of video grid generators to turn the fans’ performances into video pixels of the singer. The footage was used for a TV commercial and a special edition music video.
Xbox Lips with Lily Allen, TV commercial
Credits
Software Development: FIELD.io
Client: XBOX 360
Agency: UM
Production: Global
Director & Creative: Caswell Coggins
Tech & Creative Realization: The Rumpus Room
Producer: Phil Tidy
Post Producer: The Rumpus Room
Post Production Lead: Marcus Lyall
Location Film Units: GlobalOffline
Editor: Seb Duthy
Grade: Rushes & Marcus Lyall
Sound Post: Envy
