music video and tvc
crowdsourcing generative grid mosaic music video
A music video and TV commercial for Xbox 360’s new singing game LIPS. The campaign brought thousands of people around the UK singing Lily Allen’s hit single, “The Fear”, into a world where they sing together with Lily herself.
FIELD scripted a variety of grid generators to support the data-heavy editing process.
Credits
Client: XBOX 360
Agency: UM
Production: Global
Director & Creative: Caswell Coggins
Tech & Creative Realization: The Rumpus Room
Producer: Phil Tidy
Agency: UM
Production: Global
Director & Creative: Caswell Coggins
Tech & Creative Realization: The Rumpus Room
Producer: Phil Tidy
Post Producer: The Rumpus Room
Post Production Lead: Marcus Lyall
Software Development: FIELD.io
Location Film Units: GlobalOffline
Editor: Seb Duthy
Grade: Rushes & Marcus Lyall
Sound Post: Envy
Post Production Lead: Marcus Lyall
Software Development: FIELD.io
Location Film Units: GlobalOffline
Editor: Seb Duthy
Grade: Rushes & Marcus Lyall
Sound Post: Envy