GE – Two Words for Tomorrow
A digital art installation that translated public opinion into an endless stream of consciousness. The dynamic artwork creates a never-ending variety of shapes and forms, inspired by the elegant paths of waterfalls, rapids, rivers and streams.
Part of GE's Two Words for Tomorrow campaign in Australia, the mesmerising streams of colour are influenced in real-time by people's hopes and concerns for the future, submitted online and through terminals on site.
Melbourne: Federation Square, 15-16 March 2012
Perth: Murray Street Mall, 19-20 April 2012
Brisbane: Queen Street Mall, 3-4 May 2012
Sydney: Martin Place, 27-29 May 2012
Awards + Nominations
Silver for Best Transmedia Campaign by Branded Entertainment Awards 2012
Finalist for Integrated Campaign by ADMA Awards 2012
Read more about the Making-of Two Words for Tomorrow
Filming + Photography by Richard Mortimer and hellofuture.tv
Website + Polling Apps by Future Buro and hellofuture.tv
Content Producing + Development by Future Buro and hellofuture.tv
Installation Build + Activation by Fourth Wall Events
Poll Design + Analysis by Loyalty Live