A new digital art installation that turns thousands of opinions into an endless stream of consciousness.
Inspired by the elegant paths of waterfalls, rapids, rivers and streams, the dynamic artwork creates a never-ending variety of shapes and forms.
The mesmerising streams of colour are driven by the hopes and concerns for the future of over 20,000 Australians, submitted in the form of Two Words, and translated into the animation in real-time.
A travelling installation commissioned and produced by The One Centre, the artwork was shown in the countries’ biggest cities in the spring of 2012.
A realtime audio-visual Composer
The artwork is driven by a bespoke composer software that generates a rhythmical score for both sound and visuals. Triggered by new word submissions to the online poll, the mood of the composer lives through different rhythms and patterns, injects impulses of colour and sound, and creates a never-ending, synaesthetic stream.
The dynamic soundtrack was developed in close collaboration with composer and sounddesigner David Kamp as a completely modular set of instruments, loops and sounds.
Locations
Melbourne: Federation Square, 15-16 March 2012
Perth: Murray Street Mall, 19-20 April 2012
Brisbane: Queen Street Mall, 3-4 May 2012
Sydney: Martin Place, 27-29 May 2012
FIELD was commissioned by Sydney’s The One Centre to create this unique artwork for the Two Words for Tomorrow campaign for GE.
At the core of this unique transmedia project is an online poll where people submit their Two Words through a website, apps and widgets on popular news sites. Submissions are live reported online and in the installation.
Awards and Nominations
Silver for Best Transmedia Campaign at Branded Entertainment Awards 2012
Finalist for Integrated Campaign at ADMA Awards 2012
Credits
Digital Art Installation by FIELD
Sound Design by David Kamp
Code by Matthias Dörfelt
Design Input by Carl Burgess
Tech Support by Lukasz Karluk
commissioned by The One Centre
Strategy, Concept, Executive Creative Direction
Moffitt.Moffitt
Identity + Installation Design, Creative Direction
Richard Mortimer + hellofuture.tv
Filming + Photography
Future Buro + Future Buro + hellofuture.tv
Website + Polling Apps
Future Buro + hellofuture.tv
Content Producing + Development
Fourth Wall Events
Installation Build + Activation
Loyalty Live
Poll Design + Analysis



