bluetooth broadcasting system
bluetooth installation interactive viral
Big urban visibility accompanied the launch of Nike ID studio in the UK: street cubes in central London locations sent out lottery tickets to every available bluetooth device in the area.
Art directed by AKQA, our task was to implement an innovative bluetooth broadcasting system with countdown functionality.
A collaboration with Andrew Allenson, pickledonion ltd.
Shopwindow installation at Nike Town, Oxford Circus
Participants had a chance to win a priority appointment with a design consultant to make up their own custom design for a pair of sneakers.
