Nike – Hyperfeel

A series of 4 animated artworks, capturing the feeling of running on different terrains.

Commissioned by Nike for the launch of the Hyperfeel shoe, the series was installed at selected special edition outlets worldwide, including Dover Street Market, London, and the 1948 boutique in Shoreditch, London.

DSM_collage2

"Absolutely beautiful, impactful and bang on brief"

Ryan Belmont, Senior Designer, Nike Global Energy

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Read more about the Making-of Nike Hyperfeel

CREDITS

Commissioned by Nike Global Energy
Created by FIELD
Sound by Audionerve
Animation by Dave Ferner, Daniel Forgacs, Vera-Maria Glahn, Marcus Wendt
Motion by Joschua Delaney, Justin Jackson