generative animations for Aol.


FIELD created a series of generative animations for the much-anticipated rebranding of Aol in December 2009. Surreal rock formations fold up, crumple and collapse in this series of brief landscape scenes; revealing the white on white logo from behind.
 
Flick through the slides or jump to the video. See more images on flickr or take a look at the Liquids animations we created within the same project!.
 
Art Direction: Matt Pyke, Universal Everything
Sound: Simon Pyke
commissioned by Wolff Olins NYC

About the Process

 
The landscape formations are generated in a custom animation tool as 2D-black and white heightmaps; then displaced into 3D and colourised in post-production.
 
Following are stills and another video from the Landscapes design process.
Sound by David Kamp