FIELD created two series of generative animations for the much-anticipated rebranding of Aol in December 2009.
The most astounding fluids splash around in soapy, oily, icecream or ocean-like colour palettes in these 8, only seconds long animations, revealing the white on white logo from behind.
About the Process
For the Liquid animations, we built a real-time generative software that is controlled with a drawing pen – wherever you draw, the liquid splashes onto your white canvas.
Dozens of parameters for the thickness and surface structure of the fluid, as well as physical forces like wind, gravity and attractor points can be controlled in the application.
The fluid simulation is based on a particle simulation and uses 2D metaballs to form the liquid shapes. The software is mouse-interactive and easily controlled with a graphics tablet.
Surreal rock formations fold up, crumple and collapse in this series of brief landscape scenes.