generative identity for an AV festival
animation generative identity print
A generative identity for a film festival´s bar.
The program branch of the Kassel Documentary Film Festival presents a 4 nights’ program of experimental audiovisual performances, VJing and club nights.
The program branch of the Kassel Documentary Film Festival presents a 4 nights’ program of experimental audiovisual performances, VJing and club nights.
Colourful light traces represent the dynamic and exciting atmosphere of the event, and the variety of the involved artists and acts. The identity comprised printed matters, wall projections, and a cinema trailer advertising the late night program after the last film screenings.
We created an animation tool to generate the ephemeral and fragile visuals, composed of over 2000 swarming light objects enlighting the typefaces.
Projected wallpapers filled the space on the early evenings.
High resolution renders were used for the printed matters, as well as analogue slide projections on location.
