Invited to inspire the design community about the unlimited possibilities of digital print and generative design, FIELD created 10,000 unique cover artworks for the 2011 edition of paper manufacturer GF Smith’ legendary brochures.
Each sleeve features a different view on a hypercomplex sculpture, generated through a process pairing generative coding with creative intuition.
The energy of a dynamic process – caught in a timeless medium.
Nominated for the London Design Museum’s Designs of The Year 2012
About the process
Every image explores a different close-up view on the sculpture, while its entirety remains hidden in a vast virtual space: its actual shape, touch and materiality is left to the viewer’s imagination.
On the edge of abstraction, the illustrations find a sensual harmony of energy, colour and shape.
Hand-drawn curves form the basic structure and composition of the object, encompassed by a convex hull and embossed into highly detailed surfaces through an extrusion process.
Making-of
The illustrations were printed on an HP Indigo 7500 digital press at Pureprint in Sussex, one of England’s finest printers and experts in digital print.
Credits
Design and Art Direction by FIELD
Commissioned by SEA Design
Brochure designed by SEA Design
Printed at Pureprint
Thanks to Dean McNamee
