Multimedia Wall
brand art generative realtime
A permanent installation of 8 dynamic video artworks in the lobby of Deutsche Bank Hong Kong.
Atmospheric cityscapes, hand-drawn sceneries, patterns and landscape animations welcome visitors and staff, shown on a 12m wide hi-res screen. The animations are generated in realtime by a bespoke software system, making every iteration a unique and unrepeatable experience, and inviting passers-by to discover new details every day.
Commissioned by Universal Everything, FIELD worked in close partnership with designer and creative director Matt Pyke to take the project from initial concepts and technical planning to design and creative coding over a period of 10 months.
Watch the documentary here.
Art-directed and produced
by Universal Everything
by Universal Everything
Photography:
Pete Seaward
Pete Seaward
“Strength” and stability within a fluid and dynamic world are conveyed in these minimalist yet complex animations.
Fascinating patterns, curling waves and organic structures emerge in this completely dynamic system, driven by a complex realtime simulation of physical forces.
“Shaping New Markets”. The CityBuilder takes you on a flight across urban landscapes. From a helicopter viewpoint we see skyscrapers grow, districts form, and suburbs flow into wide landscapes.
Each city is built on a unique fictional layout, ranging in structure and size from towns to metropolises, from grown Parisian structures to gridded Manhattans.
The underlying software generates urban layouts from scratch, following a complex set of rules for the intersection of thousands of streets and alleys, the distribution of buildings, parks and trees.
On a plane flying out of LA or Tokyo by night – A city made of nothing but lights is the scenery of the “At the Centre of Financial Markets” animation.
Around 150,000 lights make up the streets, buildings, traffic lights of a fictional city, showing a glimpse of a techno-romantic urban landscape, before floating up into the sky.
“Unique Insights” is a dice machinery with a life of its own. Like on a giant abacus, 7200 dice rotate in 3 dimensions to display abstract patterns, mazes, and Chinese symbols.
An endless composition of randomness and rules-based patterns, the artwork illustrates the challenge of seeing patterns in the chaos and complexity of financial markets.
A minimalist expression of human motion, reduced to the beauty and tension of the performance.
Hundreds of balls in a vast virtual landscape float up to form a range of characters performing dance, athletics, Tai Chi, in an endless sequence of “Performance and Teamwork”.
Joining traditional crafts with modern technology, “Global Local” draws sceneries from around the world with the hand of a software-controlled renderer. From views across the fields to busy street scenes, a modern idea of living on a global and local scale evolve in the drawings.
“A Passion for the Planet” takes you to the forests, deserts and mountains of this world. Stunning landscape photography is brought to life with subtly integrated generative effects – a soft rain in the bamboo forest, cloud shadows over rice terraces, blown sand over the Sahara.
